Best Small Business Ideas for an Online Store in 2023

So you're looking to start an online business? Ecommerce has become an increasingly popular way to shop in recent years. This trend has been driven by a variety of factors, including the convenience and accessibility of online shopping, the wider range of products and services available online, and the ability to compare prices and make informed purchasing decisions.

Why Should you set up an online store?

  • Wide customer base: Selling goods online can reach a wider customer base than selling in a physical store. Online marketplaces like Amazon and eBay have millions of active customers, making it easier to find buyers for your products.
  • Convenience: Online selling is convenient for both the seller and the buyer. Customers can shop from the comfort of their own homes, while sellers can manage their inventory and sales from anywhere with an internet connection.
  • Low overhead costs: Selling online can be cost-effective because it eliminates the need for a physical storefront, saving on rent, utilities, and other overhead expenses.
  • Increased sales opportunities: Online marketplaces allow sellers to reach customers all over the world, which can increase sales opportunities and revenue potential.
  • Flexibility: Online selling allows for flexibility in terms of product selection, pricing, and promotions. Sellers can easily adjust their product offerings and pricing based on market demand and trends.
  • Access to data and analytics: Online marketplaces provide sellers with access to valuable data and analytics, including customer behavior, sales trends, and inventory management insights. This data can help sellers make informed decisions about their business and improve their sales strategy.

It is important for an ecommerce shop to carefully consider what products they sell because the success of the business depends largely on the product selection.

So how do you choose what products to sell online?

The following are a few things to think about before starting your ecommerce journey:

  • Demand and Competition: Choosing a product that has a high demand and low competition can be crucial for success. If there is already a lot of competition selling the same product, it can be challenging to stand out and attract customers. It is important to analyse trends and demands. Below are a few ways to find the right product for you to sell:
  • Conduct Market Research: This involves gathering data on consumer behavior, trends, and preferences through surveys, interviews, and focus groups. This research can help identify emerging trends, potential gaps in the market, and consumer needs that are not being met.
  • Use Keyword Research: Keyword research involves using tools such as Google Trends and Keyword Planner to identify the search volume and competition for specific keywords related to a product.
  • Monitor Social Media: Monitoring social media platforms such as Facebook, Twitter, and Instagram can provide valuable insights into consumer behavior, preferences, and opinions.
  • Profitability: Some products may have a high demand but low profitability due to the cost of production, shipping, and storage. An ecommerce shop needs to choose products that can be sold at a price that covers all costs and generates a profit.
  • Branding: Know your brand. The products that an ecommerce shop sells contribute to its overall brand image. If a shop sells products that do not align with their brand's values or mission, it can negatively impact their reputation and customer loyalty.
  • Target Audience: Understanding the target audience and their needs is critical for success. An ecommerce shop needs to choose products that align with their target audience's interests, preferences, and lifestyles.

Products to sell on your Webshop


Selling electronics and gadgets online can be highly profitable as they are often in high demand. The rise of technology has made electronics and gadgets an essential part of everyday life for many people. By selling these products online, an ecommerce business can reach a wider audience and take advantage of the convenience of online shopping. Additionally, online sales of electronics and gadgets can be highly profitable as they typically have a high margin.

Health and Wellness

Selling health and wellness products online can be highly lucrative as people are becoming increasingly interested in improving their health and wellbeing. Online shopping allows consumers to access a wider range of health and wellness products from the comfort of their own home. The global health and wellness industry is expected to continue growing, making it an attractive market for ecommerce businesses. However, businesses need to be aware of regulatory requirements for health and wellness products and ensure they are selling safe and effective products.

Pet Products

Selling pet products online can be a great opportunity for ecommerce businesses as people are now far more likely to treat their pets as part of the family. The pet industry is experiencing significant growth, with more pet owners turning to online shopping for pet-related products. The pet industry is known for having a loyal customer base, making it easier for businesses to build brand loyalty.

Beauty and Skincare

Selling beauty and skincare products online can also be a lucrative market as people are becoming more and more interested in self-care and wellness. The beauty industry is known for its high-profit margins, making it an attractive market for ecommerce businesses.


The beauty of creating an online store is that you can sell whatever you like! If you have a unique passion or a particular niche and think you can have an audience to sell that to, then selling it online is the way to go.

Create your Online business

If you're thinking about starting an online business, now is the time to take action! With the rise of ecommerce, more and more people are turning to online shopping, creating a huge market for online businesses. If you're ready to take the leap and start your own online business, go for it! With hard work and dedication, you can build a successful ecommerce business that provides you with the financial and personal freedom you desire. No matter what product you choose to start selling, TinyShop has everything you need.


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