How to Build a Successful Influencer Webshop

What is an influencer webshop?

You’ve successfully gained an online following and now want to create an online store where you can promote and sell products that align with your brand, lifestyle and your interests. An influencer webshop is a powerful tool for both you the influencer and any brands you may work with as it allows you to directly reach a highly engaged audience and drive sales.

Why are influencers important in ecommerce?

Influencers are important in today's online market for several reasons:

  • Reach and Engagement: As an influencer, you have a large and engaged audience on social media platforms, which can help brands reach new customers and engage with them on a personal level.
  • Authenticity and Trust: Influencers are often perceived as authentic and trustworthy by their followers. You can use your platform to share your experiences and opinions about products, making it easier for your followers to trust and relate to the brand.
  • Cost-effective: Compared to traditional advertising, influencer marketing can be a cost-effective way for brands to reach their target audience. Instead of spending large sums of money on advertising, brands can partner with you to promote their products to a highly targeted audience.
  • Niche marketing: You may have a specific niche or area of expertise, which can help brands target specific audiences that align with their product offerings. For example, if you were a fitness influencer, you can help a fitness brand reach a targeted audience of health and wellness enthusiasts.

How to Start an Influencer Webshop

Identify your Niche and target audience: Assess your passions and interests. For example, if you are passionate about fashion, your webshop could focus on clothing and accessories. Take a closer look at your social media following to see what type of content resonates with them. Which posts get the most engagement? This can help you identify what products and content your audience is interested in.

Choosing the right platform for your webshop.

Choosing the right ecommerce platform to sell goods online is an important decision that can impact your business's success. Consider the cost of the ecommerce platform, including any setup fees, transaction fees, monthly fees, and payment processing fees. Make sure the platform fits within your budget. You should also look for an ecommerce platform that offers the features and functionality you need to run your online store. Choosing an ecommerce platform that is easy to set up and use, even if you don't have technical expertise, it is a great way to get started and build your influencer empire.

TinyShop is the perfect free tool for small to medium businesses looking for a minimal effort entry to the market that just works. It is a free webshop builder that focuses on absolute simplicity.

Shopify is probably the most well known ecommerce platform. It offers a free trial for 3 days after which you can sign up to pay a monthly fee ranging from Basic to Advanced, price depending on which package you choose.

WooCommerce is another eCommerce platform that is built on WordPress. You can start selling online with a monthly fee applied.

Creating a brand identity and mission statement

Start by defining the core values that your brand stands for. What are the principles and beliefs that guide your business? These values should be authentic and meaningful to you and your target audience. Consider the personality traits that you want your brand to embody. Are you fun and playful, or serious and professional? Your brand personality should align with your values and resonate with your target audience. Your brand's visual identity includes your logo, color palette, typography, and other design elements. Choose a visual style that reflects your brand personality and appeals to your target audience. Your mission statement should articulate the purpose and goals of your business. It should be concise, memorable, and communicate what makes your brand unique.

Finding and Vetting Suppliers.

Finding reliable and high-quality suppliers is crucial when creating an online webshop. Here are some steps you can take to find suppliers for your webshop:

Conduct online research: Start by searching online for suppliers in your niche. Use search engines like Google or specialized marketplaces like Alibaba, ThomasNet or Kompass to find potential suppliers. Look for suppliers with positive reviews, competitive prices, and a strong track record of delivering quality products.

Attend trade shows and events: Trade shows and events provide an opportunity to meet with suppliers face-to-face and learn more about their products and services. Attend trade shows and events in your niche to network with suppliers and build relationships.

Contact manufacturers directly: If you have a specific product in mind, reach out to manufacturers directly to inquire about their products and pricing. This can be a more cost-effective way to source products, as you can cut out the middlemen and negotiate directly with the manufacturer.

Use supplier directories: Supplier directories like SaleHoo, Worldwide Brands, or Oberlo can help you find pre-vetted suppliers in your niche. These directories often have a database of thousands of suppliers and can provide you with access to their contact information, product catalogs, and pricing.

Ask for referrals: Reach out to other businesses or influencers in your niche and ask for referrals to reliable suppliers. This can be a great way to find suppliers that have already been vetted by someone you trust.

Once you have identified potential suppliers, be sure to do your due diligence and thoroughly research each supplier before making a decision. Check their reviews, certifications, and quality assurance processes to ensure that they meet your standards for quality and reliability.

Building Your Webshop

Create your webshop

Tinyshop provides an easy and straightforward way to create a webshop. Check out our “How to” on creating your first webshop.

Add a Domain

Having a good domain name is important for building a successful online presence, especially as an influencer. It can help you establish your brand, increase credibility, improve SEO, facilitate marketing, and protect your brand.

Setting up payment

TinyShop uses Stripe to handle all payments. Stripe is an easy way to accept payments online. On creating a webshop you will be guided to complete the Stripe onboarding process. You can allow Stripe to automatically select the best payment methods available depending on your device and country or you can select specific payment methods to suit you.

Write compelling product descriptions and create eye-catching product images.

Instead of just listing the features of your product, focus on the benefits that it provides. Explain how your product will solve a problem, improve their lives, or make things easier. Use specific details and examples to paint a picture of what it's like to use your product. You can use sensory and persuasive language to appeal to your customers. TinyShop offers an Ecommerce AI Content Solution tool that automates and streamlines the content creation process.

Promoting Your Influencer Webshop

Social media advertising: Use social media advertising to target potential customers on platforms such as Instagram, Facebook, and TikTok. Create eye-catching ads that highlight your products and any special deals or promotions you are offering.

Content marketing: Create high-quality blog posts, videos, and other content that is informative and engaging. Share this content on social media, through email marketing, and on your website to attract and engage potential customers.

Collaborate with other influencers: Leverage the power of influencers to promote the webshop. Partner with relevant influencers who have a strong following in your niche and have them promote your products through sponsored content and collaborations. Influencer events: Host events or meetups where influencers and customers can come together to learn more about your products and engage with your brand. These events can create buzz and generate interest in your webshop.

Affiliate marketing: Partner with relevant websites and influencers to promote your products through affiliate marketing. Offer commissions or other incentives for successful referrals.

Building a successful influencer webshop requires careful planning, execution, and optimization.

Some key takeaways to keep in mind:

Clearly define your target audience: Before you begin building your webshop, make sure you know exactly who your target audience is.

Choose the right products: The products you offer in your webshop should be aligned with your target audience and your brand. Make sure the products are high-quality, relevant, and appealing to your audience.

Build a user-friendly webshop: TinyShop offers customers a seamless online shopping experience and is ideal for selling products in minutes with no web design or coding needed from you.

So what are you waiting for?


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